Enhance your marketing strategy with a high end corporate video brochure

Digital marketing offers a long list of benefits. From a significant reduction in distribution costs, understandable formats and cost-efficient design to the use of multimedia applications, viral distribution and the eco-friendly benefits of paper-free publication. When you decide to go digital with your marketing strategy you can enjoy comprehensive advantages.

One of the most important elements of your marketing brochure is undoubtedly company branding. Direct video marketing allows you to make an instant connection with your potential consumers and convey exactly what you want to say about your company. Specifically structured statements and carefully designed images can make emotional connections and implement a sense of trust. The graphics and phrases you use can speak the particular language of your company and engage and motivate people to make purchases.

The messages delivered via your corporate brochure can accurately reflect your business and brand and you can utilise unique design themes to set yourself apart from rival companies. The efficiency offered by video brochures allows you to concentrate on branding in the long-term. By remaining consistent you can create a sense of permanence which helps to secure a loyal customer base.

Along with incorporating the visual details pertinent to your specific branding such as logos, colours and images your high end brochure can communicate the values you hold as a company and clearly illustrate your unique selling point.


Effective video marketing can positively affect your business

Video marketing that resonates with viewers can trigger emotional responses and positive purchase decisions.

Promoting your business in today’s competitive markets can be challenging. Everyone is exposed to information on a mass level so it is imperative that you stay ahead of the curve when it comes to marketing strategies. When searching for a particular service or product, people can find a world of choice online but how do you make sure that it is your business that has the strongest impact? We may use digital devices to discover what is available to us but the simple truth is that we make our purchasing choices based on our emotional responses to what we see.

The major benefit of using video marketing is the chance to utilise visual storytelling. By eliciting authentic feelings you can inadvertently prompt potential customers to make a decision. People are much more likely to watch a short video than read a large block of text. Videos can instantaneously communicate messages, information and take the viewer on a brief but influential journey. People like to get their information quickly and with ease and with video marketing you can simultaneously inform and impact in a short space of time.


Videos that make an impression are almost guaranteed to be shared and this can lead to your marketing video going viral in a matter of days. There is simply no other advertising medium that can produce this level of exposure so quickly and this of course can prove hugely beneficial to your business.

The use of audio and visuals enables an audience to clearly absorb the information with little effort. Sounds and visuals have a visceral impact and can effectively facilitate an emotional response. The use of video also tells consumers that you are a professional outfit that takes your work seriously, thus creating a favourable image and instilling a sense of trust.

Whatever the content of your marketing video may be, it can be conducive to ensure it connects with people on an emotional level. The words, colours, music, sounds and sights you use can successfully collaborate to tell a particular story and establish new connections. Furthermore, once your videos are out there they are free to be shared for an unlimited amount of time, meaning the potential for additional exposure remains constant.


The Video Business Card

MiniVision video brochures are proud to announce their video business card – a 2.4” LCD TFT screen mounted inside a business card size printed outer cover.


This powerful miniature video screen communication can deliver up to 10 minutes of video content to the recipient, however, it will be more often used to relay that all important elevator pitch, when you are not able to deliver it in person.

Although the 2.4” screen is the smallest screen in our portfolio the quality is really impressive, the battery life up to three hours of play time and the sound easy on the ear. The other great thing is the fully intuitive nature of this miniature video brochure, simply open the cover and a magnetic trip switch activates the video to PLAY.

The other great thing about the video business card is the price, on a run of 100 around £14.00 each from artwork received through to and including delivery. This may be 100 times more expensive than a traditional business card, but it’s infinitely more powerful and impressive.

In the right hands the video business card, or name card, is an inherently powerful beast for the intrepid warrior looking to make an impact.