6 Reasons why Video Brochures are so Effective

Marketing campaigns are tough. Simply trying to find new customers and connect with them in a way that resonates is a difficult task, especially when everyone around you is trying to do exactly the same thing. As a specialist in the production and distribution of video brochures and video marketing materials, MiniVision understands what it takes to stand out from the crowd and get heard.

We’ve seen first-hand how effective our video brochures have been used when utilised as part of a direct mail marketing campaign or as a first point of contact between our clients and potential customers. As a marketing medium video brochures represent a unique opportunity to reach your target audience and grow your brand, and we believe that this is down to a number of reasons.

1. Meaningful Interactions between your brand and your recipient

By combining text, graphics and video content into a single multimedia presentation, you can create a compelling story about your company, product or service that engages your audience on an individual level. Video Brochures are universally accessible, operating without the need for WiFi, power cables or software updates.

2. Increased Leads

By altering the content of the video you can target your audience persona much more effectively, providing potential customers with the information they need in a format that they can easily consume. Studies have shown the people can assimilate information much faster in video format, as this incorporates sight and sound to form an emotional connection with the viewer.

3. Straightforward Distribution and Tracking

Campaign and Marketing Managers can better collate data and monitor the performance of their marketing campaigns, finding out what works and what doesn’t. This allows you to use your distribution and tracking channels to find out more about your customer base and tailor your approach to target their needs.

4. Better Communication

From the physical bond that is created when your target audience receives their very own video brochure to the content in their multimedia presentation, every aspect of the product that they receive is designed to communicate with them in a more effective way.

5. Feedback

You can keep your campaign relevant and meaningful in real time by using feedback to adapt the content in your video presentations. Video brochures can be easily recalled, amended and even restyled, providing the flexibility you need to get an improved response over time.

6. Distinctive and Memorable

With such a wealth of advertising and marketing channels out there, it can be difficult to find a way to communicate with your target audience that hasn’t already been tried before. Video Brochures can offer that unique, compelling lift you need to take your campaign to the next level.

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