As a marketing medium, video brochures offer a rich, immersive user experience that is completely different from any other form of marketing collateral out there. By drawing on text, sound and video content in order create emotional intensity, these versatile products offer a huge range of potential applications and continue to be used for a variety of promotional marketing communications.
However, this versatility can be a problem if the team designing the brochure does not have a clear picture of how their intended recipient will interact with the product. By answering these questions at the beginning of the process you can better determine the print and video formats you need to use, which will improve the effectiveness of your direct marketing campaign.
1. Text & Images
Like many other forms of direct advertising, video brochures offer advertisers the opportunity to combine text and images in a way that delivers a clear, concise message to a target audience. Choose suitable text and images and combine them in a way that personalises your message, including the use of titles, descriptions, captions and vital statistics about your product or service.
This is often a stumbling block for designers who fail to realise the potential that comes with combining print and video formats. Rich video content using sound and sight triggers greater emotional intensity in the minds of your audience and you can utilise this to your advantage by fusing digital and physical elements into one seamless presentation.
3. Company Branding
The product that you ultimately deliver to a potential client should be one that fully incorporates your company branding, and needs to reflect not just a logo or colour scheme but also the values that you stand for. This is one of the great advantages of direct video marketing and helps you form that initial relationship between your brand and your target audience. Consider how you want your company to be viewed and displayed, and ensure that this is reflected in the finished product.
Once you have created your message, consider what additional elements would present more information and improve the experience of your audience. You can incorporate optional add-ons such as integrated leaflets, ring-bound inserts, capacity pockets, hot foils and screen printing, all useful tools to help you present additional information.
5. Bespoke Packaging
Once you have arrived at a format that works, consider the packaging that your video brochure will require. Curveball produces bespoke packaging for our range of video brochures that incorporates different shapes and sizes in order to accommodate the product or existing print collateral. We offer both soft and hard back covers which affect the feel of your brochure.