The Proofing Process – Video Brochures

Our video brochure productions start with quantities of 50 and up printed offset from cmyk as standard with either a gloss or matt lamination finish.

We offer various proofing solutions depending on the time available and complexity of the job.

1) Digital Mock-Up Digitally Sent (Lead Times 1-2 w/days):

This is by far the most popular and quickest proofing option. Upon receipt of digital art files we digitally print the carrier, hand cut a sample (without lamination) mount the screen of your choice, load video, shoot and take digital pictures that we upload to our web courier for you to download as a working proof. We provide this along with a RIP .PDF of the carrier to check colour settings

Benefits:

a) Quick b) Reliable c) Isolates any design oversights 4) Accurately shows controls

Drawbacks:

a) Not accurate colour match b) Without lamination not true representation of finish c) Cannot print special colours or foils with accuracy.

2) Production Sample (Lead Times 6-7 w/days):

The most reliable 100% accurate way of proofing is to follow the steps above and to print, die-cut laminate and to send the first-off-line sample for approval prior to finishing and delivery of the bulk. Providing a working sample is the only truly authentic way to show what the production will look like.

NB Video brochure productions are very small print runs, even a large order is only 1,000 sheets which take 10 to run on an offset press. This negates the historical use of a wet proof (or machine proofing). The cost of prepping the press and associated finishing set-ups make wet proofing irrelevant – we may as well print the extra sheets and save a second set-up process. It is important to note that any design amends and creative changes are made at the pre-production digital proofing stage. If we have to make changes the print run will need to be paid for twice.

Benefits:

a) 100% accurate

Drawbacks:

a) Adds to lead time by 4-5 days

3) New Formats (1-2 Weeks):

Where we are undertaking projects that we have no existing tooling or design templates, we have a preliminary design stage where we produce a white dummy, often a two stage-process. This is very important; without confirming the structural design requirements it is unwise to produce a design.