The Proofing Process – Video Brochures

Our video brochure productions start with quantities of 50 and up printed offset from cmyk as standard with either a gloss or matt lamination finish.

We offer various proofing solutions depending on the time available and complexity of the job.

1) Digital Mock-Up Digitally Sent (Lead Times 1-2 w/days):

This is by far the most popular and quickest proofing option. Upon receipt of digital art files we digitally print the carrier, hand cut a sample (without lamination) mount the screen of your choice, load video, shoot and take digital pictures that we upload to our web courier for you to download as a working proof. We provide this along with a RIP .PDF of the carrier to check colour settings


a) Quick b) Reliable c) Isolates any design oversights 4) Accurately shows controls


a) Not accurate colour match b) Without lamination not true representation of finish c) Cannot print special colours or foils with accuracy.

2) Production Sample (Lead Times 6-7 w/days):

The most reliable 100% accurate way of proofing is to follow the steps above and to print, die-cut laminate and to send the first-off-line sample for approval prior to finishing and delivery of the bulk. Providing a working sample is the only truly authentic way to show what the production will look like.

NB Video brochure productions are very small print runs, even a large order is only 1,000 sheets which take 10 to run on an offset press. This negates the historical use of a wet proof (or machine proofing). The cost of prepping the press and associated finishing set-ups make wet proofing irrelevant – we may as well print the extra sheets and save a second set-up process. It is important to note that any design amends and creative changes are made at the pre-production digital proofing stage. If we have to make changes the print run will need to be paid for twice.


a) 100% accurate


a) Adds to lead time by 4-5 days

3) New Formats (1-2 Weeks):

Where we are undertaking projects that we have no existing tooling or design templates, we have a preliminary design stage where we produce a white dummy, often a two stage-process. This is very important; without confirming the structural design requirements it is unwise to produce a design.

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