The Proofing Process – Video Brochures
Our video brochure productions start with quantities of 50 and up printed offset from cmyk as standard with either a gloss or matt lamination finish.
We offer various proofing solutions depending on the time available and complexity of the job.
1) Digital Mock-Up Digitally Sent (Lead Times 1-2 w/days):
This is by far the most popular and quickest proofing option. Upon receipt of digital art files we digitally print the carrier, hand cut a sample (without lamination) mount the screen of your choice, load video, shoot and take digital pictures that we upload to our web courier for you to download as a working proof. We provide this along with a RIP .PDF of the carrier to check colour settings
Benefits:
a) Quick b) Reliable c) Isolates any design oversights 4) Accurately shows controls
Drawbacks:
a) Not accurate colour match b) Without lamination not true representation of finish c) Cannot print special colours or foils with accuracy.
2) Production Sample (Lead Times 6-7 w/days):
The most reliable 100% accurate way of proofing is to follow the steps above and to print, die-cut laminate and to send the first-off-line sample for approval prior to finishing and delivery of the bulk. Providing a working sample is the only truly authentic way to show what the production will look like.
NB Video brochure productions are very small print runs, even a large order is only 1,000 sheets which take 10 to run on an offset press. This negates the historical use of a wet proof (or machine proofing). The cost of prepping the press and associated finishing set-ups make wet proofing irrelevant – we may as well print the extra sheets and save a second set-up process. It is important to note that any design amends and creative changes are made at the pre-production digital proofing stage. If we have to make changes the print run will need to be paid for twice.
Benefits:
a) 100% accurate
Drawbacks:
a) Adds to lead time by 4-5 days
3) New Formats (1-2 Weeks):
Where we are undertaking projects that we have no existing tooling or design templates, we have a preliminary design stage where we produce a white dummy, often a two stage-process. This is very important; without confirming the structural design requirements it is unwise to produce a design.
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